"Fio da Meada" Exhibition
Design Week SP

Translation:
 

We ride on the expression of the Portuguese language to evoke the lines that exist between us – the designer community – which intersect and encompass everything.

In the context of DW! São Paulo Design Week, we present a constellation focused on the manifestations of nature: landscapes drawn by light, roots communicating underground in the forest, threads connecting our stories.

Whether in the harmonious symbiosis between an organic aesthetic and technical precision, in the fusion of craftsmanship and avant-garde design, or in the conscious treatment of raw materials, the work of these designers functions attentively and in harmony with the environment we live in. Their antennas – our threads – act by capturing and translating the transformations and vibrations of the surrounding world.

In this stitching together, we reference the new visual identity of DW!, created by Maria Cláudia Levy Figliolino, inspired by the rivers – and connections – that founded the city of São Paulo. In the flow of information and knowledge that passes between us, it is always welcome to recapture the Fio da Meada.